Woobi, one of the most innovative players in the field of game monetization and advertising, will be taking the stage at Casual Connect San Francisco’s “How to Monetize Efficiently with Advertising Inside Your Apps” panel, sharing its expertise in maximizing revenue generation while maintaining and increasing long-term user retention and improving the user experience. The panel will discuss some of the most important topics in app monetization today, such as choosing the best ad type for your app, user behavior influence, mediation platforms and ad networks, how to best tailor your monetization strategy per platform and device, and much more.
As part of the panel Woobi will be sharing its perspective on user monetization strategies, and guidelines for building monetization mechanisms that lead to better, longer, and deeper user engagement, ultimately achieving higher user Life Time Value.
“I think that Woobi’s unique user-focused perspective is gaining even more momentum today than it did when we launched it a couple of years back,” Says Shai Sasson, VP Games & Apps at Woobi. “When we first introduced our DMA (Dynamic Mindset Advertising) technology, that determines not only when, but if at all to serve an ad to a specific user based on his mindset while he plays – this philosophy of relinquishing the quick buck in exchange for a stable long-term revenue flow was not very common. It was up to us to prove that monetizing one’s game without compromising the user’s experience – eventually leads to higher revenue and significantly improved user LTV. Nowadays, the vast majority of developers and publishers are shifting their attention towards managing user retention and solid long-term monetization. We are thrilled with the opportunity to be sharing such an important panel discussion with industry frontrunners such as Appodeal, Magmic, deltaDNA, Upsight and AdColony, presenting proven tools and practices that would lead to better performance of the entire industry.”
Woobi offers cross screen in-game advertising solutions across all platforms. Woobi’s unique proprietary platform enables the company to provide innovative in-game advertising software solutions, for both publishers and advertisers, and an unparalleled value-add service to gamers.