24 November 2016
The importance of gender diversity has not gone unnoticed. A recent diversity report from Tech London Advocates, showed 46 per cent of London’s technology companies did not believe a diverse workforce improves company growth. Some may consider this a shocking discovery.
The report goes on to explain that the gender diversity in technology companies in London is worryingly unbalanced. Out of 40,000 firms based in London, nearly 1,000 have an entirely male workforce. What is clear from these findings is the technology industry is not appealing to both genders on an equal level who might be considering moving into the sector. The trend is similar around the world.
For decades, it has been proven that work places flourish with diverse environments. A McKinsey report showed companies in the top quartile for racial and ethnic diversity are 35 per cent more likely to have financial returns above respective national industry medians, whereas ones in the bottom quartile are statistically less likely to achieve above-average financial returns.
In my view, companies benefit greatly from gender diversity. I believe it is a secret sauce for boosting success in creative and innovative industries. I think that at Woobi, as a young company co-founded and managed by me, a female CEO, with a newly appointed female chief technical officer and a female chief marketing officer, we tend to consider gender a non-issue. It is just natural that we would have a diverse workforce, However, I don’t think I can say the same about the wider industry.