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15 December 2016

CPA/CPE vs CPI Ad Campaigns: The Lowdown

The numbers are staggering: 17 million daily downloads of the top free apps on Google Play, plus another 8.5 million daily downloads of the top 200 free US App Store apps. At the same time, publishers that run user acquisition campaigns are finding t … more
The numbers are staggering: 17 million daily downloads of the top free apps on Google Play, plus ano … more

15 November 2016

Up and Coming Trends in Digital Video Advertising

Digital video advertising has gone through phenomenal growth this year and shows no sign of slowing.   As consumers venture even further into online and mobile channels, more and more brands are jumping on board and adjusting their marketing budget … more
Digital video advertising has gone through phenomenal growth this year and shows no sign of slowing. … more

27 October 2016

NLP Making its Way into In-Game Advertising

Neuro-Linguistic Programming (NLP), which has been used as a marketing tool for years, is now making inroads into the world of in-game advertising. For those unfamiliar with NLP, it is a set of techniques which dates back to the 70’s, and  is defi … more
Neuro-Linguistic Programming (NLP), which has been used as a marketing tool for years, is now making … more

BLOG

15 December 2016

CPA/CPE vs CPI Ad Campaigns: The Lowdown

The numbers are staggering: 17 million daily downloads of the top free apps on Google Play, plus another 8.5 million daily downloads of the top 200 free US App Store apps. At the same time, publishers that run user acquisition campaigns are finding t … more
The numbers are staggering: 17 million daily downloads of the top free apps on Google Play, plus ano … more

15 November 2016

Up and Coming Trends in Digital Video Advertising

Digital video advertising has gone through phenomenal growth this year and shows no sign of slowing.   As consumers venture even further into online and mobile channels, more and more brands are jumping on board and adjusting their marketing budget … more
Digital video advertising has gone through phenomenal growth this year and shows no sign of slowing. … more

27 October 2016

NLP Making its Way into In-Game Advertising

Neuro-Linguistic Programming (NLP), which has been used as a marketing tool for years, is now making inroads into the world of in-game advertising. For those unfamiliar with NLP, it is a set of techniques which dates back to the 70’s, and  is defi … more
Neuro-Linguistic Programming (NLP), which has been used as a marketing tool for years, is now making … more