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29 August 2016

5 Essentials to Successfully Monetize your FTP Game

A free-to-play (FTP) business model allows users to download games without paying up front. In order for game publishers to see revenues from non-paying users, they need to monetize games with in-app purchases or ads. With the costs of user acquisiti … more
A free-to-play (FTP) business model allows users to download games without paying up front. In order … more

15 August 2016

Blue Suede Shoes

Back in the days when my blue suede shoes were considered hip, I used to go clubbing. I had a friend who hit on 99% of the ladies at the party, and when we asked him if this one phone number he rarely gets – is worth the effort, he always said … more
Back in the days when my blue suede shoes were considered hip, I used to go clubbing. I had a friend … more

05 February 2016

Brand Perception in the Age of Digital Marketing

As today’s digital world expands by leaps and bounds, the surrounding industries are challenged to evolve at equal speed. In the case of brand perception, while the job of maintaining a brand’s perception once resembled the work of Don Draper on … more
As today’s digital world expands by leaps and bounds, the surrounding industries are challenged to … more

BLOG

29 August 2016

5 Essentials to Successfully Monetize your FTP Game

A free-to-play (FTP) business model allows users to download games without paying up front. In order for game publishers to see revenues from non-paying users, they need to monetize games with in-app purchases or ads. With the costs of user acquisiti … more
A free-to-play (FTP) business model allows users to download games without paying up front. In order … more

15 August 2016

Blue Suede Shoes

Back in the days when my blue suede shoes were considered hip, I used to go clubbing. I had a friend who hit on 99% of the ladies at the party, and when we asked him if this one phone number he rarely gets – is worth the effort, he always said … more
Back in the days when my blue suede shoes were considered hip, I used to go clubbing. I had a friend … more

05 February 2016

Brand Perception in the Age of Digital Marketing

As today’s digital world expands by leaps and bounds, the surrounding industries are challenged to evolve at equal speed. In the case of brand perception, while the job of maintaining a brand’s perception once resembled the work of Don Draper on … more
As today’s digital world expands by leaps and bounds, the surrounding industries are challenged to … more