BLOG

27 October 2016

NLP Making its Way into In-Game Advertising

Neuro-Linguistic Programming (NLP), which has been used as a marketing tool for years, is now making inroads into the world of in-game advertising. For those unfamiliar with NLP, it is a set of techniques which dates back to the 70’s, and  is defi … more
Neuro-Linguistic Programming (NLP), which has been used as a marketing tool for years, is now making … more

29 August 2016

5 Essentials to Successfully Monetize your FTP Game

A free-to-play (FTP) business model allows users to download games without paying up front. In order for game publishers to see revenues from non-paying users, they need to monetize games with in-app purchases or ads. With the costs of user acquisiti … more
A free-to-play (FTP) business model allows users to download games without paying up front. In order … more

15 August 2016

Blue Suede Shoes

Back in the days when my blue suede shoes were considered hip, I used to go clubbing. I had a friend who hit on 99% of the ladies at the party, and when we asked him if this one phone number he rarely gets – is worth the effort, he always said … more
Back in the days when my blue suede shoes were considered hip, I used to go clubbing. I had a friend … more

BLOG

27 October 2016

NLP Making its Way into In-Game Advertising

Neuro-Linguistic Programming (NLP), which has been used as a marketing tool for years, is now making inroads into the world of in-game advertising. For those unfamiliar with NLP, it is a set of techniques which dates back to the 70’s, and  is defi … more
Neuro-Linguistic Programming (NLP), which has been used as a marketing tool for years, is now making … more

29 August 2016

5 Essentials to Successfully Monetize your FTP Game

A free-to-play (FTP) business model allows users to download games without paying up front. In order for game publishers to see revenues from non-paying users, they need to monetize games with in-app purchases or ads. With the costs of user acquisiti … more
A free-to-play (FTP) business model allows users to download games without paying up front. In order … more

15 August 2016

Blue Suede Shoes

Back in the days when my blue suede shoes were considered hip, I used to go clubbing. I had a friend who hit on 99% of the ladies at the party, and when we asked him if this one phone number he rarely gets – is worth the effort, he always said … more
Back in the days when my blue suede shoes were considered hip, I used to go clubbing. I had a friend … more