Woobi to Showcase New DMA Developments at Gamescom Cologne

Woobi, one of the most innovative players in the field of in-game advertising and monetization solutions, is sponsoring the Gamescom Cologne Event, on August 5-7, 2015. Woobi will be exhibiting at booth #B-037, Hall 2.1, and will showcase the latest developments in its groundbreaking DMA (Dynamic Mindset Advertising) technology.

DMA is a patent-pending algorithm developed by Woobi, integrated into free-to-play games. It monetizes non-paying users through value exchange advertising, and is integrated directly into the game loops. Unlike standard advertising, DMA based targeting predicts the moment a user is in the most receptive mindset to engage with a brand before displaying an ad. Using machine learning algorithm, the platform determines not only which content to display to whom and when, but also when not to display an ad so to not interrupt the user’s gameplay experience. The result is a non-disruptive gaming experience for the user, leading to longer game sessions and improved LTV for publishers, and outstanding campaign results for advertisers.