The concept of incentivized traffic for appinstallcampaigns is far from new, but there is still much debate in the industry regarding the advantages comparing rewarded versus non-rewardedcampaigns.

As an app developer or marketer, you must be baffled asking yourself what is the golden rule? When is sponsored advertising better thannon-sponsored? Could I (or should I) use both? Is there a way to get all the advantages and none of the disadvantages?

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