The concept of incentivized traffic for app–installcampaigns is far from new, but there is still much debate in the industry regarding the advantages comparing rewarded versus non-rewardedcampaigns.
As an app developer or marketer, you must be baffled asking yourself what is the golden rule? When is sponsored advertising better thannon-sponsored? Could I (or should I) use both? Is there a way to get all the advantages and none of the disadvantages?
Read the full article Here