In a market constantly in the look for user acquisition, the importance of user retention is often underestimated. A predictive analytics study conducted by Gartner Group, shows that 80% of the average app’s future profits would come from as little as 20% of its existing customers. Yet, in the world of mobile gaming, the majority of the budgets is designated toward new user acquisition, leaving little to no marketing funds leftover for investing in the purpose of user-retention.

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