“Mobile game publishers have struggled to find a monetisation model which satisfies gamers and their bottom line. Free-to-play games often come with cluncky and intrusive “interstitial” adverts, which disrupt gameplay and irk players. Woobi, and in-game adtech firm based in Tel Aviv and London, thinks it has found a solution. The trick, says founder and CEO Chaya Soggot, is to make the player grateful that the advertiser is there, even if this means eliminating an ad all together.”

Read the full article herehttp://www.cityam.com/247914/psychology-gaming-woobi-founder-chaya-soggot-reveals

Woobi Chaya Soggot - City AM