A free-to-play (FTP) business model allows users to download games without paying up front. In order for game publishers to see revenues from non-paying users, they need to monetize games with in-app purchases or ads. With the costs of user acquisition continuing to skyrocket, the trick to successful monetization is to introduce it without compromising gameplay quality. Here is how to do it.

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2016-09-13T10:00:54+00:00