Back in the days when my blue suede shoes were considered hip, I used to go clubbing. I had a friend who hit on 99% of the ladies at the party, and when we asked him if this one phone number he rarely gets – is worth the effort, he always said “well, all I need is one”.

As an advertiser in the digital realm, I am sure you can relate…. Those poor conversion rates may not sound appealing to almost any kind of advertising model, and as an advertiser you always aspire to target your ads to market shares with the highest ROI. The real pickle for advertisers, before selecting those golden-stars-cash-cow shares, which will potentially create a positive ROI – is how can you prefect your targeting so that you reach your top potential audience  and maximize your lead-to-sale conversion rates?

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