Here are 6 tips for a better game monetization strategy.
Designing a monetization strategy for your game is not an easy task but it is critical for the end result.
From a game developer’s perspective, your first priority will be creating the best game possible and invest most of your resources and time towards game design and mechanics, which would be great if you are developing the game as a hobby and you have no plans of making it a revenue-generating business.
If you do want to turn your game into a business, think of the following 6 tips as your game pillars, your game’s development should start here:
Build a game economy
The game’s monetization strategy starts by building the economy; A reward structure is imperative to your game’s success, free-to-play games often introduce a dual-currency mechanism enabling users to upgrade features within the game using both a hard currency paid for in real money by the user), as well as soft currency (earned by progressing within the game) [see GameSpark’s interesting blog post on in-game-currencies here]
Attract, Engage & Delight
The main purpose of the soft-currency and free gifts is letting your users get a feel for your game; They should begin with a positive soft-currency balance while your game’s tutorial, besides the gameplay, should focus on showing users how to earn this soft-currency and what upgrades they can get with it.
Make sure the upgrades and features unlocked are of value for the user and make the game even more fun, thus, leading them to spend more and more.
Giving is receiving
A great way to increase your monetization of non-paying users is by implementing value-exchange advertising within your game.
There are many ways you can leverage in-game ads without damaging the user experience, having opt-in ads can help you prolong the user’s game session; Did the user run out of energy to continue? Offer a rewarded video-ad so he can earn some extra energy.
Get the user collection hungry and spend-savvy
Psychology plays a big role here. Start them off with a little, and make him/her want to earn a lot right from the get-go.
Another crucial aspect is to make your users spend-savvy; your users should be well-informed on what they can buy (their earned soft-currency, through ads, and/or real money), how to buy it and how much fun it is for them to use within the game.
“Diamonds are forever,” but not in the gaming world
If you provide goods that never expire, a user might buy once, but will have no reason to buy more; Virtual goods must be of evident value and limited by consumption or expiration over time.
You’ve got to invest in a dynamic and inviting store
Your in-game store should be visited by your players often; It has to deliver a game-enhancing experience while placing it at the forefront of your game, make it accessible!
- Make it dynamic – Offer store items need to progress as the game progresses. Add new items from time to time.
- Make it selective – Different items need to be offered to different players at different points of the game. Don’t make all items available to all players at all times.
Check out these Game Shop UI designs for inspiration!
Keep in mind, roughly 95% of your users won’t make a purchase, ever; There are two types of non-payers:
- Aware of the buy-in alternative – These users are familiar with the offers on your store, yet, they simply won’t spend money.
- Those that are clueless – These users will only play your game as is, they won’t look for alternatives nor visit your in-game store.
Having that in mind, it is recommended to establish a clear navigation path from your game’s home screen to the store while also having additional offers placed around the game, all leading to your store.
I hope my tips can help you in the development of your amazing game but in case you have any questions I encourage you to contact us at any time.
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