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Woobi Platform - Ad Quality Guidelines

Understanding our process:

Our Advertising Policies provide guidance on what types of advert content are allowed. When advertisers place an order, each advert is reviewed against these policies.

An ad is typically reviewed within 24 hours, although in some case it may take longer.

During the advert review process, we will check the video content, companion ad, in addition to the content on the landing page.

Your advert may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your advert or doesn't fully comply with our Advertising Policies.

Understanding our policies:

Our Ad Quality Guidelines are set to ensure a standard for the quality of ads run on the Woobi Platform. Accounts which do not comply with the following guidelines may have their content removed and account blocked. Please ensure you understand the restrictions below and get in touch with the team if you have any doubt before uploading an advert.

Guidelines:

The advert content must be relevant to the product / service being offered.
The advert must clearly represent the company, product, service and brand being represented.
The products and services promoted in the creative must match those promoted on the landing page. Both must comply with the content guidelines below.

Restrictions:

The advert must comply with all applicable laws and regulations.
The advert will not infringe on any third party’s intellectual property or other rights
The advert must not violate any applicable third-party policies (including platform policies such as Google Play and Apple),

The following categories fall under strictly prohibited content:

• Illegal products or services
• Discriminatory practices
• Tobacco products
• Drugs and drug-related products
• Unsafe supplements
• Weapons, ammunition or explosives
• Adult products and services
• Adult content
• Third-party infringement
• Sensational content
• Personal attributes
• Misleading or false content
• Controversial content
• Non-functional landing pages
• Surveillance equipment
• Profanity
• Low-quality or disruptive content
• Spyware and malware

The categories below fall under Restricted content and your account will need to be pre-approved to run this content before uploading an advert.

• Alcohol
• Dating
• Gambling
• Lottery
• Pharmaceuticals
• Supplements
• Subscription services
• Financial services

All ads placed through the Woobi platform must comply with the Ad Standards and Creative Guidelines set out by the Internet Advertising Bureau at http://www.iab.com/guidelines/iab-standard-ad-unit-portfolio/

Privacy:

the Buyers will provide a clear, meaningful, and prominent privacy policy and notice of its collection, use, and disclosure of consumer information and any available opt-out to targeted or behavioral advertising by a Buyer on each site a consumer may reach through an Ad.

Both buyers and sellers on the Woobi platform must commit to conduct their business and fulfil their obligations in compliance with all applicable laws, rules, regulations and industry self-regulatory guidelines, including, as applicable, the Children’s Online Privacy Protection Act (“COPPA”), Data Protection Act 1998, Privacy and Electronic Communications Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, the Privacy Act of 1988 (AUS), and, their own privacy policy as posted on the Digital Media and as may be amended from time to time; including a conspicuous link within the respective privacy policy to a consumer opt out page that permits a user to control their online behavioural advertising preferences (e.g., the Network Advertising Initiative’s (NAI) consumer opt-out page located at http://www.networkadvertising.org/managing/opt_out.asp, or the IAB-EU page at http://www.youronlinechoices.com

These guidelines may be updated from time to time, At Woobi’s sole discretion, and serve solely as a basis to the quality standards enforced by Woobi. In no manner shall these guidelines be thought to serve as a limited list of unpermitted ad content, and Woobi reserves the right to reject any ad for any or no reason, whether listed hereunder or not.

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