Audiences2019-05-20T15:33:58+00:00

IT’S NOT
WHAT THEY SAY.
IT’S WHAT THEY DO.

WHILE MOST PEOPLE DON’T CONSIDER THEMSELVES GAMERS, 50% OF MOBILE OWNERS PLAY ON THEIR PHONE.1

2.4BN

Users Play Regularly 2, 3

51%

Are Women 4

91%

Over 21
Years Old 5

EVERYONE IS DOING IT.

Whether sitting in a doctor’s office, at work, on the subway, or a playdate with the kids, Games are everywhere!

Access a vast and diverse in-game audience and uncover a massive opportunity for brand marketers.

INFLUENTIAL AND
VALUABLE CONSUMERS

Mobile Gamers Are:

34%6

more likely than non- gamers to agree with positive associations about brands and advertising.

67%7

more likely to splurge every now and then, compared to 57% of non-gamers

23%8

more likely than non-gamers to have purchase influence on their friends, family, and colleagues.

SAY HI,