WHILE MOST PEOPLE DON’T CONSIDER THEMSELVES GAMERS, 50% OF MOBILE OWNERS PLAY ON THEIR PHONE.1
Users Play Regularly 2, 3
Are Women 4
Years Old 5
Whether sitting in a doctor’s office, at work, on the subway, or a playdate with the kids, Games are everywhere!
Access a vast and diverse in-game audience and uncover a massive opportunity for brand marketers.
more likely than non- gamers to agree with positive associations about brands and advertising.
more likely to splurge every now and then, compared to 57% of non-gamers
more likely than non-gamers to have purchase influence on their friends, family, and colleagues.