Career2019-02-13T10:15:13+00:00

CREATING MEANINGFUL
FIRST IMPRESSIONS.

PEOPLE BASED MARKETING WITHIN GAMES.

WHAT WE’VE BEEN UP TO

MEET EMILIE

Emilie has had a long day at work, and the day isn’t over yet. She’s still got errands to run before rushing to pick up the kids.
But for now, on the commute home, she has a few minutes to herself. She pulls out her phone and opens her favorite game.

EMILIE DOESN’T PLAY ALONE.

2.1B

PLAYERS GLOBALY

54%

ARE WOMEN

72%

OVER 18 YEARS OLD

AUDIENCE INSIGHTS

BACK TO EMILIE…

She checks her daily obligations and distractions at the door and with a lighthearted, excited and receptive states of mind she takes a few minutes for a well-deserved break and starts to play.

EMILIE IS TOTALLY IMMERSED IN THE GAME.

PLAYERS DON’T MULTITASK DURING GAMEPLAY

MOST USERS PLAY DAILY

ENGAGEMENT & ADVOCACY

SHE WOULD REALLY LIKE TO WIN.

Then five minuted before reaching her station, she’s got one move left but needs two to win this level.

PLAYING IS HER FAVORITE FORM OF ENTERTAINMENT

“Many gaming apps provide rich environments with zero user-generated content, which is considerably safer for discerning brands,”

– Josh Gaynor, vp marketing, Bulgari.

BRAND SAFETY

JUST ON TIME,

Unilever’s campaign promoting a new laundry soap is offering to sponsor a package with 5 extra moves.
She engaged and got exactly what she needs to finish the game, and the smile she needed to continue with her day.

IT’S GOOD UNILEVER HAS A GAMING STRATEGY

When did your campaign last have such an impact?
Shouldn’t you have a gaming strategy too?

CASE STUDY

SAY HI,