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Your content might be vieable, but when was it last watched?

CREATE MEANINGFUL IMPRESSIONS.

People Based Marketing Within Games

THE BEST WAY TO DRIVE BRAND IMPACT.

+95% VIEWABLE

100% BRANDSAFE

2.4B PEOPLE

AUDIENCES INSIGHTS

A CLIENT FACING SOLUTION.

Our platform was designed to work towards campaign ROI while providing the largest reach into games.

SUCCESS STORIES

Creating Awareness and Promoting Social Responsibility with Reebok’s Mud Race Event.
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Creating Awareness and Promoting Social Responsibility with Reebok’s Mud Race Event.
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Creating Awareness and Promoting Social Responsibility with Reebok’s Mud Race Event.
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WHAT ABOUT YOUR GAME STRATEGY?

Reach your goal and your targeted audience within a quality environments.

WORK WITH US

Self Serve Platform

Create and manage audio campaigns in
minutes using Woobi’s Campaign Studio
LEARN MORE

Media Kit

Download a high-level overview of our
ad experiences and audience insights.
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MEET EMILIE

Emilie has had a long day at work, and the day isn’t over yet. She’s still got errands to run before rushing to pick up the kids.
But for now, on the commute home, she has a few minutes to herself. She pulls out her phone and opens her favorite game.

EMILIE DOESN’T PLAY ALONE.

21.B

Players Globally

54%

Are Women

72%

Over 18 Years Old

AUDIENCE INSIGHTS

BACK TO EMILIE…

She checks her daily obligations and distractions at the door and with a lighthearted,
excited and receptive states of mind she takes a few minutes for a well-deserved break and starts to play.

GAMES COMMAND ATTENTION LIKE NO OTHER MEDIUM.

While playing, your audience is in a rare state-of-mind: they are completely focused on the screen, yet relaxed and entertained.

This gives you the perfect opportunity to approach them with your fantastic video content and get their attention.

ENGAGEMENT & ADVOCACY

SHE WOULD REALLY LIKE TO WIN.

Then five minuted before reaching her station, she’s got one move left but needs two to win this level.

IT’S HER FAVORITE FORM OF ENTERTAINMENT.

Your Audience Doesn’t Multitask During Gameplay

Most Users Play Daily

BRAND SAFETY

JUST ON TIME,

Unilever’s campaign promoting a new laundry soap is offering to sponsor a package with 5 extra moves.
She engaged and got exactly what she needs to finish the game, and the smile she needed to continue with her day.

IT’S GOOD UNILEVER HAS A GAMING STRATEGY

When did your campaign last have such an impact?
Shouldn’t you have a gaming strategy too?

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A FIRST IMPRESSION IS…

crafted by you, the person you meet, the context, time and place of the encounter.

GET YOUR AUDIENCE’S ATTENTION.

“Games provide a rich environment with zero user-generated content, which is considerably safer for discerning brands,”

– Josh Gaynor, vp marketing, Bulgari.

TIMING IS EVERYTHING

The Breaks between levels, after an opponent is defeated, races are won or lost are the perfect time to display your content without interrupting the experience. 

APPROACH THEM IN THE RIGHT WAY 1

In-game placements are users’ preferred ad format, 3X more favorable than pre-roll ads.

YOU DON’T HAVE A GAME STRATEGY?

Ultimately, the goal of every marketer should be to pursue quality, at scale .
Your targeted audience within a quality environments.
Don’t just aim for viewability and brand safety, aim for excellence and make sure you’re getting the best available.

PREMIUM & BRAND SAFE

Games provide a premium, high-quality environment where advertising is not just safe, it’s effective.
Free of any user-generated content, this medium is a brand safety oasis for brands.

OUTPERFORMS EVERYTHING ELSE

Understanding when not to display and ad is even more important than deciding when you should.
Woobi gets your message in front of your audience when they are in the right state of mind, are immersed and engaged, fully ready to act.

IT’S NOT WHAT YOU SAY.
IT WHAT YOU DO.

The explosion of casual mobile game genres have significantly shifted the makeup of the gamer audience.
The new typical mobile gamer is likely in a family household and across a spectrum of professional levels.

MOBILE PLAYER DEMOGRAPHICS

54%

FEMALE

72%

18+ YEARS OLD

$50K+

HOUSEHOLD INCOME

TARGET THE RIGHT AUDIENCE

Reach people according to their country of origin and language preference.
Engage demographic-based and interest-based audience segments, crafted by analyzing player behavior throughout their gameplay alongside their broader interests and behaviors, fueled by leading third-party data providers in select markets.
Connect with your buying target across platforms with the game’s first-party age and gender data.

EVERYONE IS DOING IT

Whether sitting in a doctor’s office, at work, on the subway, or a playdate with the kids, Games are everywhere!
Take a deep dive into audience data and uncover the hidden opportunity for Brand marketers.

MOBILE GAMES CAPTURE A LUCRATIVE AUDIENCE

$15-50K

PLAYER’S AVERAGE DISCRETIONARY INCOME

*Disposable income after income tax and necessary expenditure (food, clothes and shelter)

47%

SHOP ONLINE

3+ HOURS A WEEK

Compared to 28% of non-gamers

TARGET THE RIGHT AUDIENCE

Whether commuting to work, taking a break during the day or relaxing towards a new one, meet your audience when they are in the most receptive mindset to engage with your content.
Deliver your message within a specific game genre.
Dynamically serve campaigns to users based on their current device.
Reach players at their current location, even if it’s different then their location of origin. Target per specific country, region, state, city, or DMA.

THE PERFECT OPPORTUNITY

During this pause from the action, users have got their eyes on the screen with a few moments to breath while waiting for the next stage of the game. This is a fantastic opportunity to engage with your target audience.

GAMES COMMAND YOUR ATTENTION IN WAYS NOTHING ELSE CAN OR WILL. 1

Gameplay provides insights that reflect the real people behind the devices. These real-time, personal insights go beyond demographics and device IDs alone to reveal our audience’s moods, mindsets, tastes and behaviors.

TAP INTO EMILIE’S MOOD

Your audience’s gameplay tells a story about them.
Every time they win, lose, draw, challenge their friends, tells us more about their story.
The games they play, the time of day they play, tells us more about them and the most optimal moment they want to engage with an ad.

A LONG LASTING IMPRESSION

When a user is playing a game, they are focused.
They need to win so they pay attention to content they see.
That is not to say that we should bombard them with ads throughout their gameplay session, quite the opposite.
To maintain a brand’s integrity and not disturb their user experience, we need to be selective.
We only serve ads when a user wants to see them.
Woobi’s platform offers rewarded placements, interstitial and pre-roll – all available to you, depending on your brand’s strategy.

ADS ARE NOT ONLY VIEWED, THEY’RE WATCHED.

“I know that for 15 minutes while people are playing a game, I have their undivided attention. That’s an assurance that’s not awarded by every app, and certainly not social media apps.”

– Cameron Kelly, United Entertainment Group.

+70% PLAY DAILY

LOYALTY & ADVOCACY

ADS ARE NOT ONLY VIEWED, THEY’RE WATCHED.

She checks her daily obligations and distractions at the door and with a lighthearted, excited and receptive states of mind she takes a few minutes for a well-deserved break and starts to play.

EMILIE DOESN’T PLAY ALONE.

2.1B

PLAYERS GLOBALY

54%

ARE WOMEN

72%

OVER 18 YEARS OLD

AUDIENCE INSIGHTS

EMILIE DOESN’T WANT TO PAY FOR EXTRA MOVES.

“Many gaming apps provide rich environments with zero user-generated content, which is considerably safer for discerning brands,”

– Josh Gaynor, vp marketing, Bulgari.

BRAND SAFETY

SAY HI,