Home2019-03-18T20:26:50+00:00

Your content might be viewable,
but when was it last watched?

CREATE A MEANINGFUL IMPRESSION.

People Based Marketing Within Games.

THE PLATFORM THAT DELIVERS BRAND IMPACT.

+95% Viewable

 Completely aligned with viewability and campaign KPI objectives.

100% Brand Safe

Created in top production studios, games are free of UGC and brand safety concerns.

Verified Audience

Access 100% logged-in, dedicated and loyal audience which returns regularly to play.

A BRAND FACING SOLUTION.

Games provide a premium, high-quality environment where advertising is not just safe, it’s effective.
Our client-facing platform was designed to provide the largest reach into games while working towards campaign objectives.

DESIGNED AND DEVELOPED FOR CAMPAIGN SUCCESS

Campaign KPI Oriented

A product designed to utilize the value of games from a brand point of view and apply them to achieve campaign success.

Unique Audience Data

 Increase your targeted reach by leveraging the publisher’s second party data in ways you’ve never done before.

Largest In-Game Reach

Partnering with the largest gaming media companies, we provide access to the widest in-game audience, reaching +80% of top titles.

SO, WHAT’S YOUR GAME STRATEGY?

Reach your goal and your targeted audience within a quality environments.

WORK WITH US

Self Serve Platform

Create and manage video campaign in minutes using Woobi’s Campaign Studio
LEARN MORE

Programmatic Media Kit

Download a high-level overview of our ad experiences and audience insights.
DOWNLOAD

ITS NOT WHAT YOU SAY. IT’S WHAT YOU DO.

The explosion of casual mobile game genres have significantly shifted the makeup of the gamer audience.

REACH A MASSIVE AUDIENCE

2.4BN

Users Play Regularly

54%

Are Women

72%

Over 18 Years Old

EVERYONE IS DOING IT.

Whether sitting in a doctor’s office, at work, on the subway, or a playdate with the kids, Games are everywhere!
Access a vast and diverse in-game audience and uncover a massive opportunity for brand marketers.

INFLUENTIAL AND VALUABLE CONSUMERS

Mobile Gamers are:

34%

more likely than non- gamers to agree with positive associations about brands and advertising.

23%

more likely than non- gamers to have purchase influence on their friends, family, and colleagues.

67%

more likely to splurge every now and then, compared to 57% of non-gamers.

MEET EMILIE

Emilie has had a long day at work, and the day isn’t over yet. She’s still got errands to run before rushing to pick up the kids.
But for now, on the commute home, she has a few minutes to herself. She pulls out her phone and opens her favorite game.

EMILIE LOVES THIS TIME OF DAY

While playing, your audience is in a rare state-of-mind: they are completely focused on the screen, yet relaxed and entertained.
This gives you the perfect opportunity to approach them with your fantastic video content and get their attention.

How people feel while playing vs when on social media:

BACK TO EMILIE…

She checks her daily obligations and distractions at the door and with a lighthearted,
excited and receptive states of mind she takes a few minutes for a well-deserved break and starts to play.

GAMES COMMAND ATTENTION LIKE NO OTHER MEDIUM.

During this pause from the action, users have got their eyes on the screen with a few moments to breath while waiting for the next stage of the game.
This is a fantastic opportunity to engage with your target audience.

EMILIE IS COMPLETELY ENGAGED

“I know that for 15 minutes while people are playing a game, I have their undivided attention. That’s an assurance that’s not awarded by every app, and certainly not social media apps.”
Cameron Kelly, United Entertainment Group.

YOU DON’T GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION.

A first impression is crafted by you, the person you meet, the context, time and place of the encounter.

GET YOUR AUDIENCE’S ATTENTION.

“Games provide a rich environment with zero user-generated content, which is considerably safer for discerning brands,”

– Josh Gaynor, vp marketing, Bulgari.

TIMING IS EVERYTHING

The Breaks between levels, after an opponent is defeated, races are won or lost are the perfect time to display your content without interrupting the experience. 

APPROACH THEM IN THE RIGHT WAY 1

In-game placements are users’ preferred ad format, 3X more favorable than pre-roll ads.

PREMIUM & BRAND SAFE

Games provide a premium, high-quality environment where advertising is not just safe, it’s effective.
Free of any user-generated content, this medium is a brand safety oasis for brands.

OUTPERFORMS EVERYTHING ELSE

Understanding when not to display and ad is even more important than deciding when you should.
Woobi gets your message in front of your audience when they are in the right state of mind, are immersed and engaged, fully ready to act.

TAP INTO EMILIE’S MOOD

Your audience’s gameplay tells a story about them.
Every time they win, lose, draw, challenge their friends, tells us more about their story.
The games they play, the time of day they play, tells us more about them and the most optimal moment they want to engage with an ad.

A LONG LASTING IMPRESSION

When a user is playing a game, they are focused.
They need to win so they pay attention to content they see.
That is not to say that we should bombard them with ads throughout their gameplay session, quite the opposite.
To maintain a brand’s integrity and not disturb their user experience, we need to be selective.
We only serve ads when a user wants to see them.
Woobi’s platform offers rewarded placements, interstitial and pre-roll – all available to you, depending on your brand’s strategy.

TARGET THE RIGHT AUDIENCE

Whether commuting to work, taking a break during the day or relaxing towards a new one, meet your audience when they are in the most receptive mindset to engage with your content.
Deliver your message within a specific game genre.
Dynamically serve campaigns to users based on their current device.
Reach players at their current location, even if it’s different then their location of origin. Target per specific country, region, state, city, or DMA.

TARGET THE RIGHT AUDIENCE

Reach people according to their country of origin and language preference.
Engage demographic-based and interest-based audience segments, crafted by analyzing player behavior throughout their gameplay alongside their broader interests and behaviors, fueled by leading third-party data providers in select markets.
Connect with your buying target across platforms with the game’s first-party age and gender data.

IT’S GOOD UNILEVER HAS A GAMING STRATEGY

When did your campaign last have such an impact?
Shouldn’t you have a gaming strategy too?

DOWNLOAD