Today, Dorco is Asia’s market leader for disposable shaving products and is a household recognized brand in numerous Asian countries.
Dorco’s products are sold in over 100 countries and is a household recognized brand in many Asian countries. However, in some market the brand awareness still doesn’t match the brand business aspirations.
DORCO is a leading distributor of technologically advanced and superior quality disposable shavers, shaving systems, and shaving accessories for men and women. Its product origins date back to 1955 when the company was founded in South Korea.
The shaving razors category is characterized with intense competition and strong media presence throughout the year. This creates a cultured environment in which building brand awareness is often extremely difficult.
The in-game media environment has incredible user attention and significant impact on post campaign brand lift studies. In-app video adverting allows the brand to be the single ad in a gaming session. The target audience for the campaign was Male 18-34. Knowing that the Turkish population is relatively young: 49.2% of Turkish citizens are under the age of 35 meant that our TA is spread thin. The campaign launched with frequency capped on once in a lifetime for the first week. Once we managed to achieve the required reach numbers, the focus shifted to effective reach in which we capped the frequency on 3.
The campaign resulted in 92% completion rate and created a massive awareness boost among the brand’s TA.
“Its extraordinary how in a relatively cluttered environment, when done right, one can hand pick our target audience while achieving such an amazing results.”