Millennials, Games And The Future Of Online Commerce.
Gamers, Millenials and the future of online commerce. Cybersource (Visa)
The mobile payment services are becoming more and more popular around the world, while the traditional landscape of the consumer payments market is changing more rapidly than ever.
Players and Millennials are the two groups at the forefront of the changes taking place in the world of digital commerce and payment preferences.
Mobile Players and Millennials are more comfortable with and are more likely to prefer using mobile apps and eWallets to pay for purchases.
While mobile digital payments certainly help the checkout and payment experience for gamers and Millennials, it is not a panacea for merchants that are not priced competitively or don’t offer convenient shipping options. Marketing fundamentals still apply for keeping these customers satisfied.
Gamers and Millennials like to “have it their way.” They prefer shopping at retailers that offer their preferred payment methods and are more likely to make a purchase if they can pay using their mobile phone or pay online and pick up their items in a physical store
Gamers would like to see merchants apply traditional gaming related ideas to their shopping experience. They see added value from stores offering integrated online and mobile experiences, having visual navigation for purchases, and the ability to compare their purchases with their friends’ purchases..