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05 August 2015

The dos & don’ts for in-game video advertising

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Online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads, said Business Insider, which explains why global spending on in-game video advertising is growing significantly faster than most other formats and mediums.

In-game video advertising is growing fast, with gaming pretty much being the only medium today (other than the Super Bowl) in which users are not only welcoming toward reward-based ads but are also seeking to engage with them. Leading brand advertisers and agencies are reporting major budget shifts from traditional and other digital formats toward gaming — and trying to figure out how to best address this diverse, highly engaged target audience.